American-based companies commonly outsource software testing overseas to save money. Chicago-based B2B digital agency, SPR Consulting, sought to promote its specialization in software testing, while promoting the benefits of using an American-based company.
To communicate the benefits of American-based testing, an infographic was created, outlining the various ways it's better to stay "onshore." Circulated online and through social media, the infographic generated a substantial buzz on the subject.
The graphic gained a lot of attention and drove traffic to SPR Consulting's website, ultimately leading to noticeable new business volume related to software testing.