Digital & Printed Content Marketing Campaign
SPR Consulting, a Chicago-based B2B digital agency, needed a unique way to promote its business capabilities and gain new customers in these areas of focus. A large-scale content marketing strategy was developed to accomplish this goal.
Print and Ebooks
Over a dozen print and electronic publications were created, addressing topics SPR Consulting specialized in. Based on existing brand guidelines, compelling visuals were created to enhance written content. Ebooks were circulated online and print publications at live trade show events.
The integrated publication campaign provided SPR Consulting with a year's worth of valuable content to promote. The original content gained tons of interest, as well as traffic to the company's website. Ultimately, this campaign led to a noticeable increase in new business.