Brand Identity & Website
A new sports bar and grill in the Chicago suburbs needed a brand to reflect its personality, along with a robust and consistent online presence with which to reach their customers—one that Spartan House themselves could manage once the new identity and website went to market.
Spartan House is a premium yet approachable sports bar and grill, known best for its food and beer selection, as well as a fun and welcoming atmosphere. The logo and collateral items were created to represent these characteristics through subject matter, color, and typography. Collateral items included business cards, letterhead, menu, uniforms, and more.
The website was created to be the centerpiece of Spartan House's digital brand, containing all critical business information, plus a comprehensive search engine optimization strategy. In addition to the website, social media accounts were created for several platforms, as well as custom branded marketing email templates, allowing staff to communicate directly with their customers in a variety of communication channels.
Since its launch, Spartan House has fast become a neighborhood favorite. The brand identity is now an icon within the community and continues to accentuate the business's characteristics. Armed with the necessary tools to succeed, Spartan House has seen its digital fan base continue to grow as well. A year after launch, it's received thousands of likes, check-ins, and reviews on social media, and the website receives over a thousand visits a month. These collective efforts produced a level of customer engagement that significantly contributed to the Spartan House bottom line.